Download e-book for iPad: AIDS and Business by Saskia Faulk, Jean-Claude Usunier

By Saskia Faulk, Jean-Claude Usunier

ISBN-10: 0415454638

ISBN-13: 9780415454636

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for firms and businesses in every single place, the query isn't any longer even if to do so on HIV/AIDS yet which activities to take.В Complete with a magnificent assortment ofВ complex heritage and learn on HIV/AIDS and a forewordВ byВ Dr. Peter Piot,В formerВ Executive Director of UNAIDS, this volumeВ collects case stories of managers around the world confronted with not easy HIV/AIDS-related administration judgements. AIDS and BusinessВ will fascinateВ the normal reader looking an realizing of the HIV/AIDS pandemic and to the complicated reader trying to increase a extra subtle knowing of the influence of the disease.

The case stories during this quantity, set in 9 nations, aspect the issuesВ facing companies working in parts the place HIV/AIDS incidence is turning out to be. the themes discussedВ include realizing the position of social and cultural components within the unfold of HIV, different companies and associations battling the epidemic, designing an HIV communications crusade, HIV checking out, moral concerns, advertising ethics and CSR, condoms advertising, and designing an HIV office application. important as a source on HIV/AIDS and enterprise, a suite of case stories, or a coaching device, this e-book includes a precise variety of toolsВ forВ learning to appreciate the epidemic, designed from a grounded and functional company perspective.

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125 Coexisting American cultural values of diversity and extreme conservatism have bred a powerful right-wing social conservative lobby that works to impose abstinence from sex, strict monogamy, fidelity, and “partner reduction” at home and around the world. The policy has become an obstacle for those working worldwide to stem the tide of HIV/AIDS. In most religions there are official condemnations of men having sex with men. In an extreme example, Malaysia, a primarily Muslim country, a recent trial of an allegedly homosexual act by a politician ended up with a nine-year prison sentence for sodomy126 although the possibility exists that this was politically rather than morally motivated.

These are more social relationship issues rather than individual issues. The main obstacle for patients is the fear of disclosure, due to living in a house where others do not know one’s HIV status. 4 (continued) According to our questionnaire fi ndings, the majority of people do tell others they are HIV positive, but only to one or two people in their families. Most African households include more than just the nuclear family members so there is always someone who does not know. For this reason, there is very little private space and life is a collective matter so when someone does not know that a family member is HIV positive it is difficult to keep all the medications secret.

2 A View from the Field Pedro Saldaña: HIV/AIDS Prevention in Brazil and the So-Called ABC Model The Brazilian policy on HIV prevention is based on information and interventions aimed at vulnerable groups. Therefore, policy does not follow the so-called “ABC” model (abstinence, being faithful, or consistent condom use). Among the interventions promoted by the Brazilian Government, the advocacy of consistent condom use is of utmost importance. Through the promotion of condom use, including the distribution of condoms by the Government, the Brazilian Programme on HIV/AIDS could avoid in the last eight years the appearance of almost 60 thousand new cases of AIDS.

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AIDS and Business by Saskia Faulk, Jean-Claude Usunier


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